Brand Hack · Online
Big Screen Hack · Online

Big Brand Hack

Make an ad in two weeks.

One real brand brief goes live. Filmmakers, creative technologists and AI creators anywhere in the world have two weeks to turn it into finished advertising.

Join the hackBring a brand brief
The proposition

One brief. Many ways in.

You are not buying exposure. You are commissioning creative range: polished, strange, funny, cinematic, social and product-led interpretations of the same real problem.

Not one guess. A map of what the idea could become.
A grid of dramatically different advertising concepts spanning fashion, sport, beauty, products and character animation
Creative range / one live brief12:24:00 remaining
01Beauty02Sport03Luxury04Automotive05Character06Fashion07Product08Impossible
The two-week production sprint

Brief in. Ads out.

The workflow is brutally simple and remote-first. One controlled creative sprint, moderated before anything reaches the brand.

A creative brief surrounded by film frames and production notes01You brief

One real advertising problem.

Bring the audience, product and objective. We turn it into a clear creative challenge.

Filmmakers and creative technologists working together around editing screens02They create

A global creative community starts making.

Writers, directors, editors and AI creators work from anywhere, exploring radically different ways into the same brief.

A tabletop covered with cinematic frames and creative directions03We curate

The strongest ideas make the shortlist.

We moderate every submission before it reaches the brand, then organise the work into useful creative directions.

A cinema screen waiting for the winning advertisement04You judge

One winner rises from the shortlist.

At the end of two weeks, the finished ads are judged online by the brand and invited creative leaders.

A creative shortlistA winning adAn online premiereA map of what to make next
A brand team reviewing film concepts together in a screening room
Creative chaos / brand control
Brand safety

Let the ideas run. Keep control.

The competition creates range. The operating model protects the brand throughout the process.

  • Nothing is published without brand approval
  • The brand can pull any entry
  • Every creator signs participation terms
  • No synthetic likeness without consent
  • We moderate before the brand judges
A global map of creative directions generated from one advertising brief
The reach

Made anywhere. Judged online.

The online edition removes geography from the equation. Creators can build across time zones, while the brand sees a wider range of finished thinking from one tightly controlled brief.

14 Days to createGlobal Creator access1 Live brand brief1 Winning ad
Online · Two-week challenge

Got a brief you have been putting off?

Give it to creators everywhere.

Submit a briefRead the rules